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| Why the
Sweden? |
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Promoted officially as offering the best of two worlds – a spectacular countryside and a remarkable culture and historical legacy – Sweden offers an image dominated by a sense of freshness …. air, water, unspoiled landscapes, outlook. Sweden as a meetings destination will impress also for its high-tech reputation, its brisk businesslike approach, and its energetic people.
Key statistics for the country underpin its MICE credentials: 8000 hotel rooms in the very heart of Stockholm, and a choice of 400 venues with the largest able to seat 13,000; and with equivalent figures for Götenburg of 5400 and 2000; and Malmö of 3000 and 3500. Then add Swedish Lapland (‘Europe’s last wilderness’) as the ideal base for the full repertoire of winter sports and viewing the Northern Lights.
As the so-called ‘Capital of Scandinavia’ expect Stockholm to appeal as one of the world’s leading meetings locations, one of the most beautiful cities, and for its image as the home of the Nobel Prize. The city is served by 60 international airlines.
This is a country where the event planners’ repertoire can draw from state-of-the-art technology, or from adventure pursuits as varied as ‘Live like a Viking’ or ‘Meet a Moose’. Some choice!
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- Conference Venue & Meeting Room Directory -
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